MOA Museum of Art (Shizuoka Prefecture) Complete Guide｜From National Treasures to Spectacular Views—Thorough Explanation of Atami’s Premier Attraction
The MOA Museum of Art (エムオーエーびじゅつかん), located on a hilltop in Atami City, Shizuoka Prefecture, is one of Japan’s leading private museums, renowned for its breathtaking location at an elevation of 250 meters and its world-acclaimed collection of Oriental art. Since its opening in 1982 (Showa 57), it has boasted approximately 3,500 holdings including 3 National Treasures and 67 Important Cultural Properties, and has grown even more appealing through its 2017 renewal. This article provides a comprehensive explanation of everything you should know before visiting MOA Museum of Art, from highlights to practical information.
What is MOA Museum of Art｜History and Overview
The Philosophy of Founder Mokichi Okada
MOA Museum of Art was founded on the basis of artworks collected by Mokichi Okada (1882–1955), a religious leader and businessman. Under the belief that “artworks are humanity’s shared heritage and should be made publicly accessible,” Mokichi Okada devoted his life to collecting masterpieces of Oriental art. Inheriting his legacy, the Public Interest Incorporated Foundation Mokichi Okada Association for Art and Culture operates the museum.
The museum’s name “MOA” derives from the initials of Mokichi Okada Association, conveying the founder’s vision to the present day.
From Opening to Renewal
Opened on January 11, 1982, MOA Museum of Art attracted attention from the outset with its design that took advantage of its blessed location on a hilltop in Momoyama-cho, Atami City. Since opening, it has received high praise domestically and internationally as a center for Oriental art.
In 2017, it underwent a major renovation designed by the “New Materials Research Laboratory,” led by contemporary artist Hiroshi Sugimoto and architect Michiyuki Sakakida. It was transformed into a refined space where tradition and modernity merge, and the architecture itself captivates visitors as an artwork.
National Treasures and Important Cultural Properties｜Collections Recognized Worldwide
The Appeal of Three National Treasures
The three National Treasures at MOA Museum of Art are as follows.
“Red and White Plum Blossoms” (Kōhaku-bai-zu byōbu) by Kōrin Ogata
The masterpiece of Kōrin Ogata, a leading painter of the Rimpa school in the mid-Edo period. This two-panel folding screen features red and white plum blossoms arranged on a gold background, and the depiction of the water current flowing through the center is considered the pinnacle of the “tarashikomi” technique. It is displayed for a limited period each February during plum blossom season, drawing many art enthusiasts from across the country during this time.
“Colored Enameled Wisteria Flower Tea Jar” (Iroe-fujihana-mon-chawan) made by Ninsei Nonomura
The finest example of Kyoto ware by Ninsei Nonomura, a potter from the early Edo period. This elegant tea jar features wisteria blossoms painted in colored enamels on a white ground and is highly valued internationally as a masterpiece in the history of Japanese ceramics.
“Hanmok-seong” (Anthology of Ancient Calligraphy)
A hand-examination (tekagami) collecting exemplary calligraphy from the Heian through Kamakura periods. As a valuable resource offering a comprehensive view of Japanese calligraphic history, it possesses immeasurable value in the study of calligraphic works.
The Diversity of 67 Important Cultural Properties
The 67 Important Cultural Properties at MOA Museum of Art span various fields including paintings, calligraphy, sculpture, and crafts. Ranging from Buddhist art to tea implements, swords, and lacquerware, they comprehensively cover a broad range of genres, allowing for a systematic understanding of the history of Oriental art centered on Japan and China.
Architecture and Art Space｜Highlights of the 2017 Renewal
Light Art at the Entrance
What first astounds visitors to MOA Museum of Art is the 200-meter-long escalator hall leading to the entrance. Connected by seven escalators, this space features kaleidoscopic light art installations and has become a popular photo spot on social media.
The light installations that change with seasons and time of day function as a theatrical device that heightens anticipation for the museum and draws visitors into an extraordinary world.
Circular Hall and Scenic Terrace
At the top of the escalators appears a circular hall with a diameter of 20 meters, a soaring open space. With natural light pouring from the ceiling, this hall serves as an introduction to the exhibition rooms while providing a meditative spatial experience in itself.
The terrace adjacent to the circular hall offers a panoramic view of Atami’s townscape and Sagami Bay, with the Izu Islands visible on clear days. This scenic vista is a distinctive attraction of MOA Museum of Art, known as “the museum with ocean views.”
Modern Design of Exhibition Rooms
The exhibition room design by Hiroshi Sugimoto and Michiyuki Sakakida embodies the fusion of Japanese traditional aesthetics and contemporary architecture. The minimalist space utilizing natural materials is designed to maximize the inherent beauty of the artworks, enabling a serene appreciation experience.
The Golden Tea Room and Nō Theater｜Japanese Cultural Experience Facilities
The Golden Tea Room (Restored) Associated with Toyotomi Hideyoshi
Within the museum’s grounds is a restored version of the golden tea room that Toyotomi Hideyoshi is said to have built at the Imperial Palace in Kyoto. This tea room, with walls, ceiling, and pillars covered entirely in gold leaf, conveys Hideyoshi’s power and aesthetic sensibility to the present day.
This offers a valuable opportunity to witness the pinnacle of Momoyama culture condensed into a two-mat-plus-quarter space.
Traditional Arts at the Nō Theater
A fully equipped Nō theater is another distinctive feature of the museum. Performances of Nō and Kyōgen are held regularly, providing an opportunity to experience Japan’s traditional performing arts. The authentic construction features a cypress stage and a mirror board (kagami-ita) with a painted pine tree, with excellent acoustics.
In addition to performances, the Nō theater hosts tea ceremony and flower arrangement events, functioning as a venue for comprehensive Japanese cultural experiences.
The Tea Garden and Japanese Garden｜Harmony with Nature
Spanning approximately 7,000 tsubo (roughly 23,000 square meters) of the museum’s grounds is the Japanese garden “Tea Garden.” With various flowers blooming throughout the seasons, this garden features scattered tea rooms such as “Ippakuan” and “Shoitei,” where visitors can experience authentic tea ceremony culture.
Garden walks offering different views with each season—cherry blossoms in spring, fresh greenery in early summer, autumn foliage in fall—are highlights to enjoy alongside art appreciation. Combined with the elevated vantage point, the garden provides a space for both physical and mental refreshment.
Restaurants & Cafés｜Fusion of Art and Cuisine
Restaurant “The Cafe”
At the museum’s restaurant “The Cafe,” visitors can dine while enjoying views of Sagami Bay. Menus feature local ingredients from Shizuoka Prefecture and Atami City, and the venue is bustling with visitors during lunch hours.
The natural light streaming through large windows and the ocean view make mealtimes special. It is also ideal for breaks during art appreciation.
Museum Shop
The museum shop offers MOA Museum of Art original merchandise and products featuring motifs from the collection. Replicas of the National Treasure “Red and White Plum Blossoms,” postcards, and Japanese sundries are available for souvenir shopping.
Exhibitions and Events｜Annual Schedule
Regular and Special Exhibitions
At MOA Museum of Art, in addition to permanent exhibitions, various special exhibitions are held throughout the year. The annual exhibition of the National Treasure “Red and White Plum Blossoms” (each February) is particularly popular, and crowding is expected during this period.
Thematic exhibitions focusing on ukiyo-e prints, ceramics, calligraphy, and other subjects are held regularly, offering fresh discoveries with each visit. Exhibition schedules can be confirmed on the museum’s official website.
Children’s Art Exhibition and Educational Programs
MOA Museum of Art is committed to educational activities that cultivate children’s sensibilities. The annual children’s art exhibition, which solicits works from students nationwide, attracts numerous entries and contributes to art education for younger generations.
Workshops and lectures are held periodically, with the museum serving as a cultural hub for the community.
Access, Hours, and Admission Information
How to Access
By Train and Bus
- Approximately 7 minutes by bus from JR Atami Station to the “MOA Museum of Art” bus stop
- Approximately 5 minutes by taxi from Atami Station
- Approximately 45 minutes by shinkansen from Tokyo Station to Atami Station
By Car
- Approximately 60 minutes from the “Atsugi IC” on the Tomei Expressway
- Approximately 30 minutes from the “Odawara West IC” on the Odawara-Atsugi Road
- Complimentary parking available (approximately 100 spaces)
Address: 26-2 Momoyama-cho, Atami City, Shizuoka Prefecture
Hours and Holidays
- Hours: 9:30 AM–4:30 PM (Last admission 4:00 PM)
- Closed: Thursdays (open if Thursday is a holiday), during display changes, year-end and New Year
- ※Hours may vary depending on the exhibition.
Admission Fees
- General: 1,600 yen
- High school and university students: 1,000 yen
- Middle school students and below: Free
- Senior discount (65 and over): 1,400 yen
- Disability discount: Free for persons with disabilities and one accompanying person
※Group discounts and annual passes are also available
※Fees may change during special exhibitions.
Recommended Time and Viewing Tips
Recommended Duration
A minimum of 2 hours is recommended for visiting MOA Museum of Art, or 3–4 hours for thorough appreciation. Allow approximately 1.5–2 hours for viewing the exhibitions, 30 minutes to 1 hour for garden walks and tea room visits, and about 1 hour for dining at the restaurant.
Efficient Viewing Route
- Experience the light escalators from the entrance
- Enjoy the scenic views in the circular hall
- Appreciate the National Treasures and Important Cultural Properties in the exhibition rooms
- View the golden tea room and Nō theater
- Walk through the Tea Garden
- Take a break and dine at the restaurant
- Shop for souvenirs at the museum shop
Best Seasons and Crowds
Spring (March–May): Cherry blossoms and fresh greenery are beautiful, with pleasant weather. However, expect crowding during the February National Treasure exhibition period.
Summer (June–August): The ocean views are most spectacular during this season. Air conditioning provides comfortable viewing.
Autumn (September–November): Autumn foliage is beautiful, making this season popular for enjoying the arts.
Winter (December–February): The February exhibition of the National Treasure “Red and White Plum Blossoms” is a must-see. This period is relatively less crowded.
Weekdays are relatively uncrowded, allowing for leisurely appreciation. Weekends, holidays, and special exhibition periods may be crowded, so arriving shortly after opening is recommended.
Combining with Nearby Attractions
Tourist Attractions in Atami
Spots to visit in combination with MOA Museum of Art:
- Atami Sun Beach: A resort beach within walking distance
- Kiunso: A notable Taisho and early Showa period villa
- Kōmei Shrine: Famous for its camphor tree over 2,000 years old
- Atami Plum Garden: Known for Japan’s earliest blooming plum blossoms
- Atami Castle: 360-degree panoramic views from the keep
Sister Museum Relationship with Hakone Museum of Art
The Hakone Museum of Art (Hakone, Kanagawa Prefecture), a sister museum of MOA Museum of Art, is also based on Mokichi Okada’s collection. Visiting both museums in combination with Hakone tourism is also recommended.
Instagram-Worthy Photo Spots
Five Must-Photo Spots
- Light Escalator Hall: An otherworldly kaleidoscopic space
- Circular Hall Ceiling: Geometric beauty in harmony with natural light
- Terrace Overlooking the Sea: Spectacular views of Sagami Bay and the Izu Islands
- Golden Tea Room: Opulent recreation of Momoyama culture
- Tea Garden Through the Seasons: Picturesque Japanese garden landscapes
Photography is permitted for personal record purposes only, with restrictions on flash, tripod use, and close-up photography of artworks. Please respect the rules and enjoy photography responsibly.
Frequently Asked Questions (FAQ)
Q1: Is photography allowed inside the museum?
A1: Photography for personal record purposes is permitted, but flash photography, tripod use, and close-up photography of artworks are prohibited. Some exhibits also have photography restrictions, so please follow on-site instructions. When posting to social media, please also respect copyrights of the artworks.
Q2: Is viewing possible with a wheelchair?
A2: The museum is wheelchair-accessible, and wheelchair viewing is possible. Elevators and multipurpose restrooms are equipped. Complimentary wheelchair rental service is also available; please inquire at the reception desk if needed.
Q3: Can families with children enjoy the museum?
A3: Children through middle school are admitted free, and children’s art exhibitions are also held, making the museum enjoyable for families with children. However, for visitors with small children, we ask for consideration to maintain a quiet viewing environment.
Q4: When can I see the National Treasure “Red and White Plum Blossoms”?
A4: It is displayed for a limited period each February during plum blossom season. Specific dates vary by year; please check the official website for the latest information. Crowding is expected during this period, so early arrival is recommended.
Q5: How much time should I allow?
A5: Viewing the exhibitions alone requires about 1.5–2 hours, while allowing 3–4 hours for garden walks and dining is recommended. For those wishing to appreciate artworks thoroughly or enjoy photography, visiting with about a half-day to spare is advised.
Q6: Is access from Atami Station convenient?
A6: Located approximately 7 minutes by bus from JR Atami Station, the museum is very conveniently accessible. Buses run regularly, and a taxi ride is about 5 minutes. With an equipped parking lot, car access is also convenient.
Q7: Do I need to make a reservation for the restaurant?
A7: Reservations are normally not required, but the restaurant may be crowded on weekends, holidays, and during special exhibitions. For guaranteed seating, please contact the museum in advance. A café space is also available for light refreshments or beverages only.
Conclusion｜Enjoying MOA Museum of Art to the Fullest
MOA Museum of Art (Atami City, Shizuoka Prefecture) possesses three distinctive appeals: an Oriental art collection including 3 National Treasures and 67 Important Cultural Properties totaling approximately 3,500 works, contemporary architectural design by Hiroshi Sugimoto, and a spectacular oceanside location overlooking Sagami Bay. It is a museum representative of Japan.
Since its opening in 1982, the museum has continued to provide art and culture to people worldwide under the philosophy of founder Mokichi Okada that “artworks are humanity’s shared heritage.” Through its 2017 renewal, it evolved into a refined space where tradition and modernity merge, attracting attention both domestically and internationally as “the museum with ocean views.”
With numerous highlights including the National Treasure “Red and White Plum Blossoms” exhibited annually in February, the light art escalator hall garnering social media attention, the golden tea room associated with Toyotomi Hideyoshi, an authentic Nō theater, and the Tea Garden displaying seasonal beauty, there is much to see and experience.
The museum’s excellent accessibility—approximately 7 minutes from Atami Station—makes it easily visitable as a day trip from Tokyo. As a comprehensive cultural facility offering art appreciation, Japanese cultural experiences, scenic walks, and fine dining, it is a highly recommended destination for visitors of all ages.
When visiting Atami, be sure to stop by MOA Museum of Art to experience the world-renowned Oriental art treasures and a special moment with spectacular ocean views.
